British Customs x State of Ethos

State of Ethos' founder Dustin Humphrey came to us with the goal to build up his Triumph Scrambler for both dirt and street riding. 

As part of our designed and tested process, we're thrilled to be having the brand's team of competitive dirt riders (like Gared "Stankdog" Steinke and up and comer Chris Gil) ride our bikes to provide us with real feedback from a performance perspective to apply to the final bike build. We've never gotten feedback from such serious competitive riders before, and they've never tried riding a Triumph. It's definitely going to be interesting. 

Stay tuned for our bike builds and videos with their reactions in the coming months.