A message from Jason Panther, founder & owner of British Customs
As we start to cruise through 2022, our team at British Customs wanted to take a moment to reflect and express our gratitude for where British Customs stands today.
British Customs began in my garage 20 years ago with a dream to make customization easy and accessible to anyone with common tools and a desire to make their Triumph their own. I’ve always believed in innovation and providing the best value to our community.
As BC has evolved over the years from a team of 1 person (me) to now a small, but powerful group of 10 members, we have worked very hard to be deserving of your business. We’ve continued to make each and every product in the United States, proudly using only the best materials we can find, creating and testing passionately thought out designs, and making all British Customs product in house by employing respected and skilled craftsmen. Despite continually rising costs in the industry, we managed to keep our product prices unchanged by resourcefully streamlining and improving our manufacturing processes behind the scenes.
This year, however, as I’m sure is not news, we have seen even more increases in the cost of materials, shipping, and labor. We’ve pursued every workaround available to us, but it seems that we have finally reached a limit in our ability to balance optimizing our company practices to keep prices unchanged, while still supporting and providing for the employees who make it all possible.
Rising costs have forced us to look at our pricing so that we can continue to do what we love and provide the newest and latest in innovative parts for Triumph motorcycles.
Starting April 1, 2022, we have made the difficult decision to do a 15% price increase for the first time in two decades (only applies to BC-manufactured products, labeled "British Customs" on the manufacturer of a product page).
With that said, we will be offering a 10% off discount which will last until the price increase takes place on April 1, 2022. This discount will only work on British Customs manufactured products & not for third party vendors. One time use, per customer.
(4/1/22 UPDATE: For those that did not receive this email with this information, we will extend the 10% off discount until April 9th)
10% off discount code: "INFLATION"
We thank you and appreciate all of your continued support as British Customs evolves and brings you the best in motorcycle customization.
- Jason Panther