The New Heritage Pt. III

The Map and The Territory

To know where you’re going, you have to know where you’ve been.

Out of the box, any Triumph Modern Classic is a beautiful machine. The paint is pristine, the metal gleams. The tires are untouched with a dull sheen that promises thousands of miles of adventures await. It looks like the definition of vintage, like something straight out of the good ‘ol days with those lines and chrome.

You’re unique; so why shouldn’t your bike be?

Don’t be limited by a stock setup. And don’t be constrained to follow roads others have paved. Why not make a cafe scrambler? Or bob a tracker? Who says knobbly tires and clip-ons don’t go together? Or that moto bars don’t complement a hump seat?

Mash it up. Mix and match. Be free to build the bike that fits your unique style — that’s what the New Heritage is all about.

Form should meet function in any build, but what does that form look like when it’s modeled after you? Or its function? Because its function is sure as hell going to be more than just getting from point A to point B. Just like you.

New Heritage is about getting your bike to look the way you want it to, and making it able to do the kind of riding you like to do at the same time. And with all the possibilities the 150+ Weekend Projects packages create, your imagination is your bike’s only limitation.

Jump your Bonneville. Race your Scrambler. Scramble your Thruxton. The only thing you need to make it happen is a set of common tools and the right parts.

The Weekend Projects Upgrades Packages are designed to let you build your bike exactly how you want it on your own. Just like how the old riders used to: with the garage door open, the radio on, a couple of cold ones in the ice bucket, and a set of common hand tools.

And one of the cool things about it is that we’ve taken the guesswork out of it for you: each package contains everything you need to completely revamp any given system, including Appearance, Bodywork, Controls, Driveline, Handling, Lighting, and Performance.

Get the tools out and get personal with your bike this weekend. Spend some time wrenching on Saturday and have the dream build you’ve always wanted ready to ride by Sunday.

Respect the past. Ride the future.

Embrace the New Heritage.