John Hebert

Profile Highlight

The Search

I didn’t grow up with motorcycles or anything like that in the family. I grew up around the Motor City. Everyone drives cars. I know there is a cool bike scene out there though, now that I’m more aware. But motorcycles just weren’t very visible to me personally then. At the time, it seemed like mostly older men and women with massive cruisers on the main roads, which doesn’t really speak to a teen or younger 20-something. Although I love the massive touring cruisers. The Detroit scene seems like something you’d have to seek out, which makes it cool. In California, there are beautiful bikes everywhere. It’s really easy to discover here and a lot of people ride motorcycles.

Garage Builder 2018

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Garage Builder 2021

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The Build

I look at a Norton Commando or a Ducati SS Desmo and just love the design. Obviously the older Triumphs too. I like timelessness and simplicity in design. Nothing flashy for me.

That’s just right now though. The Triumph is such a great customization platform. Maybe in a couple years I’ll make it over into a scrambler or something with dual sport tires and moto bars.

2005 Triumph Bonneville Black

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2020 Triumph Bonneville T100

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The Journey

Growing up skateboarding as a young kid has inspired the way I operate and the way I ride my bike. We would head into Detroit or Chicago and skate around all day, in the back alleys of the city, or the places where people wouldn’t usually go, looking for spots that were architecturally suited well for skateboarding.

I use that same mentality these days. I scan google maps for cool roads, or spots to ride to. There are so many great backroads and mountainous or desert areas to check out in Southern California. It’s almost overwhelming. Sometimes you turn down a random road on a whim and it ends up being beautiful. For a moment, it feels like you discovered something. Even though it’s already paved. It makes me feel like a kid again.